HEB + Molson Coors Summer Pairings
The Challenge
HEB and Molson Coors partnered up to create a recipe and beer pairing program for HEB food events during the summer season. We were tasked with conceptualizing how this partnership would come to life from start to finish. This included concept development, pairings, messaging, visual development, and activation.
The Team
CD: Alma Klein
ACD: Kyle Reading
Copywriter: Teresa De Pinto
Producer: Dane Goldbloom
Agency: Arc Worldwide -
Leo Burnett Group
Client: Molson Coors
The Key Skills
Art Direction
Localization
Leadership
Shopper Marketing
The Solution
We developed our program under the idea of "Texas-Sized Flavor" complete with locally inspired recipes to pack a punch with our Molson Coors portfolio of products. To develop our recipes and pairings we tapped influencer and chef Esteban Castillo @chicanoeats. Keeping in the Texas spirit, I made the visual direction bold and vibrant. When bringing this idea to life, I lead the creative direction through conception, pre-production of the photoshoot, and all through post-production. Our content appeared in the world as point of sale tools, on social media, and on a program-specific website.
Creative and Recipes Developed for the Texas-Sized Flavor Recipe and Beer Pairing Program
Mobile-Site Recipe
Recipe Landing Page