King Soopers Custom Coors Display
The Challenge
I was tasked with concepting and developing a unique, custom display with stopping power for King Soopers, a Colorado grocery store chain under the Kroger family of brands. This display needed to leverage the Coors Light and Colorado Rockies alliance.
The Team
Creative Director: Alma Klein
ACD: Kyle Reading
Producer: Dane Goldbloom
Agency: Arc Worldwide - Leo Burnett Group/Publicis Groupe
Client: Molson Coors
The Solution
To provide a show stopping in-store display, I generatedthe idea of making an in-store replicate of Coors Field itself. Replicating the likeness of the iconic field made the display exclusive to Coors Light alone. In turn, this display resonated with local shoppers. To build on this, we addedin an attachment of the Blue Moon Brewery to the display, reflective of the real brewery attached to Coors Field.This allowed for the Molson Coors to get more product placement on floor which is typically coveted territory inthe beer category. To execute this project, I partnered closely with our team producer and took lead indirecting a custom illustration.
The Key Skills
Art Direction
3D Visualization
Alliance Customization
Thought Leadership
Custom Illustration Display Rendering to Scale
Custom Illustration Display Rendering to Scale
Initial Ideation
Structural Sample
Real Life Execution